How Brands Are Using Promotions to Market on Pinterest

Entertaiment News - Pinterest’s traffic and engagement are spiking, and marketers want a piece of the action.

After launching branded profiles, many businesses are now developing promotions on the platform, encouraging users to follow the profiles of individual brands and pin items from their websites.

Most recently, British Midland International (bmi) launched a “Pinterest Lottery.” The airline has posted a series of boards on its Pinterest page, featuring numbered and logo-clad photos from five destinations: Beirut, Dublin, Marrakech, Moscow and Nice. Users are asked to repin up to six images. At the end of each week, the company will choose a number at random; the users who had repinned the image with that number will be qualified for a chance to win a pair of free return flights to any bmi destination.

In December, Lands’ End Canvas launched a promotion called “Lands’ End Canvas Pin It to Win It.” Fans of the apparel brand were asked to pin items from landsendcanvas.com to designated Lands’ End Canvas pinboards for a chance to win one of those items.

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